Why broadcasting rights for FIFA ASEAN Cup and Asiad remain a hard puzzle for Vietnam?

In just a few months, the Vietnam national team will enter two major arenas: the FIFA ASEAN Cup 2026 and the Asian Games (Asiad) 20. However, fans are facing the risk of not being able to watch these tournaments live on television. The reason lies in the complex negotiations between Vietnamese broadcasters and FIFA and the Olympic Council of Asia (OCA). Under coach Kim Sang Sik, the Vietnam team has finalized its gathering plan for the FIFA ASEAN Cup, where they will face the Philippines on September 26, Thailand a few days later, and Pakistan on October 2. This packed schedule presents physical challenges, but more concerning is the possibility of live broadcast. The rights puzzle According to a source from VietNamNet, a major Vietnamese TV station is close to purchasing the broadcasting rights for the FIFA ASEAN Cup. However, FIFA organizing the tournament instead of the AFF as before has made negotiations 'more complex.' Representatives of the broadcasters said they are negotiating 'at a reasonable price,' but so far no entity in Southeast Asia owns the rights. This suggests a regional stalemate, not just a Vietnamese one. Meanwhile, the broadcasting rights for Asiad 20 are in a 'very difficult' situation. Japanese negotiators had previously reached an impasse with OCA. Vietnam aims for 4-6 gold medals and a top-20 finish, but if rights are not resolved, fans will be unable to follow key sports. Consequences and prospects The double risk of a blackout – both FIFA ASEAN Cup and Asiad – could cause major disappointment for viewers. However, experts believe a last-minute deal is still possible, especially if domestic broadcasters find a sub-licensing mechanism to share financial pressure. Conversely, without live broadcasts, sponsors and the advertising market will suffer significantly. The Vietnam team also loses the opportunity to spread its image after its recent championship. The question remains: could broadcasting rights become the biggest obstacle for Vietnamese football this year? The puzzle remains unsolved, and time is tightening. Fans can only hope for a positive outcome from the broadcasters' meeting rooms.